February 25, 2009
Article from: Australian Associated Press
"ST KILDA chief executive Archie Fraser has become the second senior AFL executive to switch to
soccer, taking a new role as head of the A-League.
Football Federation Australia (FFA) has head-hunted Fraser in its wide-ranging reorganisation as it prepares its World Cup bid team.
Ben Buckley was chief operating officer at the AFL before he became the FFA chief executive.
Buckley said Fraser, a former professional soccer player, would have a major role within the FFA.
"Growth and expansion of the Hyundai A-League is critical
to the growth of football in Australia and is an absolute priority for FFA," Buckley said.
"Archie has not only played the game to a high level, he's also a professional sports administrator and he has a first class commercial and strategic background.
"Although he has worked in AFL for the past several years, he is the first to acknowledge that his No 1 sporting passion is,
and always has been, football."
Fraser played soccer in his native Scotland and then Queensland.
He was a consultant for St Kilda before becoming its commercial operations manager in 2005 and its chief executive the following year.
The Saints have set no timetable on when Fraser will leave or when they will appoint his successor.
NOW I am confused!!
Buckley the head of FFA refrred to it as SOCCER.