Newspaper Ad

Mr Magic · Post: # 464438Post **Mr Magic** » Wed 26 Sep 2007 11:02pm

Thanks again for the info.

cowboy18 · Post: # 464454Post **cowboy18** » Wed 26 Sep 2007 11:17pm

Should have gone for a shorter ad with

Unsponsored underperforming AFL club seeks DDF sponsor with a view to fun times and LTR.

GSOH essential.

Could even post a photo if that helped bring in a few more possibles.

saintbrat · Post: # 464473Post **saintbrat** » Wed 26 Sep 2007 11:50pm

http://westofmoorabbin.com/index.html

has a link on his front page to the ad
Listening to the audio from the ABC that accompanies this item is interesting.

Saints advertising for sponsors
The St Kilda Football Club has taken the unusual step of advertising for a sponsor in a major metropolitan newspaper.
The Article Sarah Farnsworth/ABCNews/26Sept07
SAINTS NEWSPAPER ADVERTISMENT ABCNews

Dal_Santos_Gal · Thu 27 Sep 2007 12:30am

I think I might be able to help with the how they get the 16 million figure.

They were talking about it on SEN today and they said on there that we are second in the AFL with people watching.

I am guessing 1st would most likely be collingwood.

They didn't seem to scoff at the figure either, they stated it like it was fact. I was tempted to ring in but couldn't as I was driving.

interesting I thought considering the season we had.

plugger66 · Post: # 464524Post **plugger66** » Thu 27 Sep 2007 7:48am

Dal_Santos_Gal wrote:I think I might be able to help with the how they get the 16 million figure.

They were talking about it on SEN today and they said on there that we are second in the AFL with people watching.

I am guessing 1st would most likely be collingwood.

They didn't seem to scoff at the figure either, they stated it like it was fact. I was tempted to ring in but couldn't as I was driving.

interesting I thought considering the season we had.

I know we were second but that figure suggests everyone in Australia over 12 years of age have or are watching the Saints. Can anyone explain that to me.

JeffDunne · Post: # 464526Post **JeffDunne** » Thu 27 Sep 2007 7:58am

It's the total for the year - for all games.

What's so hard to understand about that?

spyglass · Post: # 464527Post **spyglass** » Thu 27 Sep 2007 8:05am

GreatNo9s wrote:Hi all long time reader, rarely a poster

I work in a media buying agency

We had no idea the Saints property (a) delivered the metrics in the ad and (b) that they were still looking (we assumed they had partners lined up - maybe they do).

As a result of the ad we started discussing internally about our client base.

As for looking desperate, our view was it was innovative.

Thought this might add to the debate.

I'll take your comment at face value, but I would have thought most in the advertising industry (in Melbourne) would know what sort of figures the AFL coverage gets....it would be pretty basic knowledge I would have thought

mischa · Post: # 464529Post **mischa** » Thu 27 Sep 2007 8:23am

Saints Premiers 2006 wrote:i think its downright embaressing...

Not to mention completely humiliating. How was this allowed to happen

saintly · Post: # 464677Post **saintly** » Thu 27 Sep 2007 12:28pm

I am sure that before bill express came on board that there were advertisements ofr sponsors . I don't believe its a new thing.

Saints Premiers 2008 · Thu 27 Sep 2007 12:33pm

mischa wrote:
Saints Premiers 2006 wrote:i think its downright embaressing...
Not to mention completely humiliating. How was this allowed to happen

you better not be sarcastic...

rightly or wrongly im not to pleased we have to be seen to want sponsors...

perception is everything..and this looks terrible

Saint 58 · Post: # 464742Post **Saint 58** » Thu 27 Sep 2007 1:55pm

Butterss said potential sponsors were lining up, so why do we need to advertise

Saints43 · Post: # 464749Post **Saints43** » Thu 27 Sep 2007 2:02pm

Saints Premiers 2006 wrote:what kind of club that wants to be taken seriously would advertise looking for a sponsor???

And how many newspapers did the ad appear in?

Did a potential sponsor based in Sydney see it?

St. Luke · Post: # 464786Post **St. Luke** » Thu 27 Sep 2007 2:14pm

Let's face it, the decision to advertise for a new sponsor in a local rag would be a hell of a lot cheaper than taking anyone to lunch

Unless of course it's acceptable to take potential sponsors to McDonalds of course. Ahhhh St.Kilda on a shoestring - ya got to love it!

mischa · Post: # 464930Post **mischa** » Thu 27 Sep 2007 5:02pm

Saints Premiers 2006 wrote:
mischa wrote:
Saints Premiers 2006 wrote:i think its downright embaressing...
Not to mention completely humiliating. How was this allowed to happen
you better not be sarcastic...

rightly or wrongly im not to pleased we have to be seen to want sponsors...

perception is everything..and this looks terrible

What part about 'completely humiliating' is open to interpretation? Was agreeing with you. Though the question is rhetorical-Butterss' petulant media outbursts, the fact that the CEO and current President weren't/aren't communicating and a deep division at board level is all systematic of why we have to put adverts in newspapers. Perception, indeed, is everything!