Newspaper Ad

[AlpineStars]

What newspaper did we advertise in to get a sponsor? sorry if there's already a link couldn't see it.

[SaintBot]

i saw one in the age

i trust that they still sponser us then?

[AlpineStars]

On SEN today it said St Kilda has taken the unusual step of advertising for a major sponsor in a full page spread in a major newspaper, just wanted to know what paper and if anyone had seen it or has a date it will be published?

[SaintBot]

its on page 6 of the age

ill type it up for you

Saints Seek Major Partners

Here is your opportunity to be associated with the AFL's most dynamic and exciting brand.

The Saints brand delivers:
- 16 million TV viewers nationally
- Our free to air games average 900,000 viewers nationally
- $4.2 million in brand exposure
- Rapidly growing national fan base

We look forward to hearing from you.

Archie Fraser
Cheif Executive Officer
St Kilda Football Club

Contact the Saints at marketing@saints.com.au

WE'LL DELIVER THIS! YOU MUST LODGE YOUR BID BY OCTOBER 31ST 2007.

[AlpineStars]

thank you.

[plugger66]

16 Million viewers where do they get that figure from and I want RB to stay but fair dinkum.

[Saints Premiers 2008]

i think its downright embaressing...

what kind of club that wants to be taken seriously would advertise looking for a sponsor???

reading the full page in the age made me cringe...as it did the people i work with...who arent exactly the intellectually gifted (i work in a department store part time + uni)

this did not need to be done

i don't know about anyone else but i am rather pissed off as it makes us look like children playing in the adult world where everyone else gets sponsorship dollars however we have to advertise and seemingly beg through mass-media...

[claystreet]

[4theluvoftheclub]

RB...where are your group's amazing business networks? Just another sign of the failure to raise revenue, and leaving us on the bottom of the revenue table in the AFL..but we should just trust you and your 4 business buddies on the board.

[snoopygirl]

Didn't RB state today he has plenty of sponsors lined up? Seem to remember reading it in one of the posts about his AW interview today.

Smacks of desperation for mine.

[Mr Magic]

16 Million viewers where do they get that figure from and I want RB to stay but fair dinkum.

Probably the cumulative total of viewers from our 22 games?

[Mr Magic]

thank you.

I heard Archie on SEN say that it will also be appearing in the Financial Review. The Fin Review and the Age are both owned by the same company.

[Saints Premiers 2008]

thank you.

I heard Archie on SEN say that it will also be appearing in the Financial Review. The Fin Review and the Age are both owned by the same company.

could they not and not make us the laughing stock of both the afl and the business worlds?

[Rooy_coin]

hey ... i was at the greg westaway confrence today in wodonga and he said that we have at least two major sponsors that the club will consider and we have about 4 sponsors not as big as the majors but he said that we will look into them but he did not mention any names.

[Teflon]

hey ... i was at the greg westaway confrence today in wodonga and he said that we have at least two major sponsors that the club will consider and we have about 4 sponsors not as big as the majors but he said that we will look into them but he did not mention any names.

My sister knows Bono who said he would put on "Make Saints Poverty History"show IF we vote for Greg....

pass the nuts...

[GreatNo9s]

Hi all long time reader, rarely a poster

I work in a media buying agency

We had no idea the Saints property (a) delivered the metrics in the ad and (b) that they were still looking (we assumed they had partners lined up - maybe they do).

As a result of the ad we started discussing internally about our client base.

As for looking desperate, our view was it was innovative.

Thought this might add to the debate.

[Mr Magic]

Hi all long time reader, rarely a poster

I work in a media buying agency

We had no idea the Saints property (a) delivered the metrics in the ad and (b) that they were still looking (we assumed they had partners lined up - maybe they do).

As a result of the ad we started discussing internally about our client base.

As for looking desperate, our view was it was innovative.

Thought this might add to the debate.

Assuming this post is fair dinkum it would appear that the ad may actually have some positive reults?

[GreatNo9s]

hi again
yes it is fair dinkum - we did discuss it seriously, we even called oztam to confirm the details
we thought it was a risky approach but as I said we didn't know 16 mil watch the saints on tv - that's a big number in our business

[Teflon]

hi again
yes it is fair dinkum - we did discuss it seriously, we even called oztam to confirm the details
we thought it was a risky approach but as I said we didn't know 16 mil watch the saints on tv - that's a big number in our business

Get on board gang. Just think of the exposure.........we aint EVA dull....

[Mr Magic]

hi again
yes it is fair dinkum - we did discuss it seriously, we even called oztam to confirm the details
we thought it was a risky approach but as I said we didn't know 16 mil watch the saints on tv - that's a big number in our business

Where does the 16 mil figure come from?

[Rooy_coin]

hi again
yes it is fair dinkum - we did discuss it seriously, we even called oztam to confirm the details
we thought it was a risky approach but as I said we didn't know 16 mil watch the saints on tv - that's a big number in our business

Where does the 16 mil figure come from?

my question exactually

[GreatNo9s]

It would be the cumulative TV audience for each of the 22 rounds
I know Friday nights rate over 1.0m viewers
Foxtel games rate in 150-200k or thereabouts
I think we only had 5 games on Fox this year ?

[Mr Magic]

It would be the cumulative TV audience for each of the 22 rounds
I know Friday nights rate over 1.0m viewers
Foxtel games rate in 150-200k or thereabouts
I think we only had 5 games on Fox this year ?

Thanks, I thought it may have been this but it's good to have it confirmed.

So why is this figure of 16 mil appealing to a sponsor?

WHat would make us an attractive sporting club to sponsor?

[Oh When the Saints]

Welcome GreatNo9s

Thanks for adding your expertise to the debate - much appreciated.

I hope you continue to post - sound like an informed member (we need a few more around here!)



I can't believe people are upset with the club trying to get sponsors.

Even if you hate RB's guts, the fact that the St Kilda Football Club is possibly getting $$ can only be a good thing.

Yes, it might seem cringeworthy, but if it works is anyone complaining?

[GreatNo9s]

our game is about reach and frequency

how many people can my advertising I reach ?
what sort of ppl is my ad reaching ? eg we know the avg AFL goer is male 18-35 but the AFL watcher on TV is more 50/50 male female - so the tv audience for AFL is good. our numbers are compelling given the size - 16 mil in 6 months

how many times is my ad going to be seen ? 4-5 times in one TV show is about right 6+ times in one show starts to get wastage - eg viewers start to switch off
when are they viewing ? The AFL draw is predictable once it's set - good for planning an ad buy

while we can laugh (or cry) about us never being dull if the numbers are right a brand would consider the exposure we can deliver to Saints fans and the fans of other clubs who watch us play...

hope this helps